Sikkim’s Agapi skincare debuts in Bhutan with royal presence at Thimphu launch
Thimphu: Agapi, a skincare brand from Sikkim founded in 2019 as a community-driven initiative, has entered the Bhutan market. The brand launched its range of handcrafted natural skincare products in Thimphu on June 14 through a strategic partnership with Bhutanese actor-entrepreneur Kelly Dorji.
The launch event was attended by Bhutan’s Queen Mother, Gyalyum Dorji Wangmo Wangchuk, along with two other members of the royalty, Ashi Kesang Wangmo Wangchuk and Ashi Sonam Dechan Wangchuk. Diplomats and business leaders were also present.
Rinzing Choden Bhutia, founder of Agapi, said the expansion was about more than market entry. “The occasion celebrated not only the introduction of a brand in Bhutan but also the growing spirit of collaboration between the two neighbouring Himalayan regions. This expansion is deeply meaningful for us,” she said.
Ms. Bhutia said Agapi draws inspiration from Sikkim’s biodiversity and prioritises sustainability, ethical sourcing, and women’s empowerment. The brand works closely with local communities and blends traditional knowledge with modern skincare science to create its products.
Kelly Dorji said the launch represented shared Himalayan values. “It was a celebration of shared Himalayan values centred on sustainability, wellness, and community empowerment,” he said. Ms. Bhutia added that the partnership reflected a shared vision to promote authentic Himalayan products and support responsible entrepreneurship.
The event showcased Agapi’s signature products including Mugwort facial cleanser, mask, hand cream, body oil and other items sourced locally from the Himalayan region.
