Micro-drama platform KadhaiShorts brings 2-minute episodes to Tamil viewers

Chennai: Television serials once dominated living-room screens with daily episodes and plot twists that stretched across years. Now entertainment is being repackaged into bite-sized, two-minute episodes.

In an age of shrinking attention spans and mobile-first viewing habits, storytelling is adapting for viewers who consume stories one swipe at a time.

KadhaiShorts, a micro drama platform launched recently, aims to bring vertical storytelling to Tamil audiences worldwide. The platform packages narratives into snackable two-minute episodic content designed for phone screens.