Mumbai: Mahindra & Mahindra Ltd. has signed a Memorandum of Understanding with DBS Bank India to launch a sustainability-linked dealer financing program aimed at encouraging greener operations across its dealership network.
The program, described as a first in the Indian automotive sector, will offer authorised dealers favourable interest rates on loans for the purchase of passenger and commercial vehicles if they adopt sustainable business practices.
M&M said the framework defines environmental performance criteria that measure a dealership’s operations against a range of parameters. These are aligned with the company’s Green Dealership Program requirements.
The move ties financing costs to sustainability performance, giving dealers a financial incentive to reduce their environmental footprint.
