Tata Motors Passenger Vehicles unveils TATA.CARS as new consumer-facing identity

Mumbai: Tata Motors Passenger Vehicles Ltd. (TMPV) on Thursday unveiled TATA.CARS, its new consumer-facing global brand identity, nearly a year after Tata Motors Ltd was demerged into two separate companies housing the commercial vehicles and passenger vehicles businesses.

All showrooms of the company will now be rebranded as TATA.CARS.

The company said Tata Motors Passenger Vehicles Ltd will remain the legal entity and will continue to be used in statutory, regulatory and investor communications.