Chennai: TVS Motor Company announced the launch of ‘TVS Paddock’ on Saturday, June 6, 2026. The exclusive retail channel is dedicated to its premium motorcycle portfolio as the company seeks to strengthen customer engagement and tap the country’s fast-growing premium mobility segment.
TVS Paddock will offer immersive brand experiences, personalised services and enhanced after-sales support for premium motorcycle customers, the two and three-wheeler manufacturer said in a statement. TVS Motor is part of TVS VENU.
The move targets India’s expanding premium bike market with a retail format designed around experience rather than just sales.
