‘Granborghini’ charity Pairs seniors with supercars to combat loneliness
London: An Englishman whose grandmother died by suicide while suffering from loneliness has launched a high-octane charity to reduce social isolation among seniors in the UK.
Called “Granborghini,” the initiative connects elderly residents with owners of supercars made by Ferrari and McLaren to take them for a spin.
Organizer Mark Cody said he had always promised his ‘gran’ he’d take her for a ride in a Lamborghini one day, but never got the chance. After her death, he vowed to give others that opportunity in a bid to prevent future tragedies linked to isolation.
Cody said he was unaware of the widespread epidemic of loneliness among retirees in the UK until recently. After learning how pervasive it was, he made a few phone calls and Granborghini was born.
“What started out as a daft idea, trying to do some good and raise awareness in a wild and exciting way for people who get forgotten about, has blown me away with the response,” Cody told ITV’s ‘This Morning’ show.
The charity has already drawn interest from supercar owners across the country willing to volunteer their time and vehicles. Organizers say the rides offer more than thrills — they create conversation, connection, and a reason to look forward to the day.
