Ai+ smartphone to increase prices by up to ₹3,000 from November 11

NEW DELHI: Ai+ Smartphone on Friday announced to increase the price of its smartphone portfolio by up to ₹3,000. The new prices will be effective November 11.

The homegrown brand said the hike was brought forward from the earlier announced November 15 date due to higher-than-projected consumer demand, fast sell-through of current stock, and rising prices for memory and key components.

The revised pricing will affect select variants of the Ai+ Pulse 2 FE, Pulse 2, Nova 2 5G, Nova 2 Neo 5G, Nova 2 Power 5G, Nova 2 Pro 5G and Nova 2 Ultra 5G, with increases ranging from ₹1,000 to ₹3,000 depending on the model and configuration.

The Ai+ NovaFlip 5G will remain unchanged at ₹49,999.Ai+ Smartphone, a new homegrown smartphone brand, sold over ten lakh devices during Q3, 2026.

The smartphone prices are expected to rise up again by up to 10% post Diwali due to memory crisis, lesser inventories and rupee depreciation against US dollar.

Recently, another Indian smartphone brand, Lava, said to increase its smartphone prices by up to ₹3,000 post Diwali.

Smartphone shipments across India dropped 20% this past quarter, reaching a 10-year low as demand slowed and average prices rose.